For organisations

How do you know AI recognises your organisation for the right things?

Customers, clients, partners, media and other stakeholders increasingly use AI-powered search and research tools to find and select organisations.

If AI sees an incomplete, outdated or fragmented picture of your organisation, you may be overlooked, misunderstood or recognised for the wrong things.

Expertise Legibility shows what AI can find and understand, what is missing, and what to strengthen.

Organisation Expertise Legibility

An assessment of how your organisation's expertise, capabilities and offer are found, understood and recognised across its public digital presence, and where the picture could be stronger.

Opening soon

The Organisation assessment is being prepared for release and is not open for purchase yet. You can read here what it looks at and what it gives an organisation.

Being found is not enough

Your organisation may already be visible online. The question is what people find, understand and choose when they use AI to look for an organisation like yours.

That public picture can influence whether your organisation is considered for a sale, partnership, contract, investment, story, appointment or new opportunity.

Does the public picture of your organisation match what you want to be known for?

found → understood → considered →chosen
  • Win customers
  • Increase sales
  • Find partners
  • Attract investment
  • Find funding opportunities
  • Win tenders or contracts
  • Be shortlisted
  • Build credibility
  • Be found by media
  • Be recognised for expertise
  • Attract talent
  • Enter new markets
The evidence problem

Your organisation's expertise rarely lives in one place

AI-powered systems may bring together signals from across your organisation's public presence.

  • Organisation website
  • Leadership and expert profiles
  • Services and capability pages
  • Projects and programmes
  • Publications and reports
  • Media coverage
  • Partner and industry websites
  • Directories, events and professional networks

The question is whether those signals add up to the organisation you want people to recognise.

What Expertise Legibility looks atfive lenses, one picture

The same Expertise Legibility framework applies to both individuals and organisations.

Findability
Can AI-powered systems find your organisation and the expertise, capabilities, products or services you want to be recognised for?
Clarity
Can AI-powered systems understand what the person or organisation does and what expertise or capabilities it has?
Target alignment
Does the visible public picture match what the person or organisation wants to be recognised for?
Credibility
Is that picture supported by credible and relevant public evidence?
Consistency
Do the public sources form a coherent picture without genuine factual or positioning conflicts?

What you can act on

Know where to start.

What is already working

The expertise, capabilities and positioning that already come through clearly.

What is unclear or missing

The parts of the public picture that are incomplete or difficult to understand.

Where the evidence is weak

Important claims that need clearer or more credible public support.

Where the gaps are

The distance between your intended position and what AI can recognise today.

What to strengthen first

The practical changes most likely to make the public picture clearer and stronger.

About this assessment

It is not an employee, candidate or individual evaluation tool and must not be used to screen, score or rank people.

The Organisation assessment is an informational assessment of public organisational visibility and clarity. It is not legal, compliance, financial, investment, procurement or due-diligence advice.

Methodology & Limitations

Want to assess an organisation?

The Organisation assessment is being prepared for release and is not open for purchase yet. You can read here what it looks at and what it gives an organisation.